Just returned from Disney World, Florida and I have to say it was most enjoyable. However it was not just the theme parks & rides that were impressive but also the organisation and business methods that they employ. The Disney training model is used across many global companies and is considered one of the most effective brand recognition & loyalty system ever devised. The customer centric approach is what enables the amazingly efficient parks to function at consistently high levels of customer satisfaction. This is achieved by a amazing attention to detail; every element of the park operation is analysed, optimised and monitored down to waste bin spacing, transport frequency & number of customer & staff interactions. Many of us have enjoyed the the magic of Disney but the making things look easy needs a lot of work. This is also the case with website design; a good website is inviting, interesting and functional but above all it must deliver what the visitor wants and expects.